Facebook Ads are now 17 years old and hardly any marketers ignore its value to promote their business. Over the years, Facebook has updated its Ads format and placement to help each business achieve its own goals. In 2023, marketers reported Facebook Ads reached 3.05 billion audience making it the 1st most popular social media site. It contains Facebook Ad Library which gives you ideas of all the types of advertisements that can be created to promote your products and services. But, do you know the Facebook ad size and specs to be followed in different ad types?

Some may say, why waste time? Ads size and specs are always shown during Ads posting and its nothing to be bothered.

Well! knowing details of Facebook ads and specs keep you forward to identify which nature of Ads would suit your purpose of specific product promotion in your business.

So, without wasting further time, Let’s get you through them.

Sizes and Specifications of Different Types of Facebook Ads in 2024

Facebook Image Ads

Image Ads are brand, product or service messages shown by using single photos with an optional footer. Clicking anywhere on the image ad will take people to your website. Be aware of any watermark, numbers, text-based logo or any similar aspects as they are considered as text.     

Feed Image Ads size and specs:

• Image resolution (recommended): 1080 x 1080 pixels with 30 MB (max)
• Image ratio(recommended): 1.91:1 to 1:1
• Image width and height (minimum): 600 x 600 pixels
• Image format: .Jpg or .Png
• Text: 125 characters
• Headline and Link description: 27 characters each

Facebook Video Ads

You can create video ads as part of the Facebook advertising campaign for your products and services. They can be created by compiling different images or recording a video. Ensure the video sounds and captions are clear, but you can also silence them such as in ads with GIF. Nearly 50% of time is spent by users on Facebook to view videos.

Feed Video Ads size and specs:

• Video resolution (minimum): 1080 x 1080 pixels with 4 GB (max)
• Video ratio (recommended): 1:1 (desktop) or 4:5 (mobile)
• Video width and height (minimum): 120 x 120 pixels
• Length of Video: 1 sec – 2:41 mins
• Video format: .Mp4, .Mov or .GIF
• Video Text: 125 characters (without link)
• Headline and Link description: 27 characters each (without link)

Facebook Carousel Ads

Facebook Ad Library indicates carousel ads are a unique attempt to tell stories to your customers by compiling videos and images on a single advertisement. These ads are versatile and allow advertisers advertising Facebook Ads to play with different message and image formats in a single advertisement. These ads reduce 5% of cost of getting new consumers compared to using video ads.    

Images:

• Image resolution (recommended): 1080 x 1080 pixels with 30 MB (max)
• Image ratio(recommended): 1:1
• Image width and height (minimum): 600 x 600 pixels
• Image format: .Jpg or .Png
• Carousal card number: 2-10

Videos:

• Video resolution (minimum): 1080 x 1080 pixels with 4 GB (max)
• Video ratio (recommended): 1:1 (desktop) or 4:5 (mobile)
• Video width and height (minimum): 120 x 120 pixels
• Length of Video: 1 sec – 2:40 mins
• Video format: .Mp4, .Mov or .GIF

Character Limit (Image and Video):

• Text: 125 characters
• Headline: 32 characters
• Link description: 18 characters
• URL of landing page needed

Facebook Marketplace Ads

Facebook Advertising campaign created on the Facebook Marketplace represents this nature of ads. The marketplace allows the listing of different items for sale to be discovered and purchased. These types of Ads create improved real-time messaging, increase the reach of products and services to customers, identify new target audiences, promote brand, create a personalised customer experience and others.

Image:

• Image resolution (recommended): 1080 x 1080 pixels with 30 MB (max)
• Image ratio(recommended): 1:1
• Image width and height (minimum): 600 x 600 pixels
• Image format: .Jpg or .Png

Video:

• Video resolution (minimum): 1080 x 1080 pixels with 4 GB (max)
• Video ratio (recommended): 1:1 (desktop) or 4:5 (mobile)
• Video width and height (minimum): 120 x 120 pixels
• Length of Video (maximum): 60 secs
• Video format: .Mp4, .Mov or .GIF
• Number of videos: 2-10

Character Limit (Image and Video):

• Text: 125 characters
• Headline: 40 characters
• Link description: 20 characters

Facebook Instant Articles Ads

The Ad Manager for Facebook allows different Ads to be used within Instant Articles. It is created to provide control to publishers over their brand experience, expression of stories and monetisation of Ads. The direct-sold Ads allow the publishers to keep all the ad revenue.  

Images:

• Image resolution (recommended): 1080 x 1080 pixels with 30 MB (max)
• Image ratio(recommended): 1:1
• Image width and height (minimum): 600 x 600 pixels
• Image format: .Jpg or .Png

Videos:

• Video resolution (minimum): 1080 x 1080 pixels with 4 GB (max)
• Video ratio (recommended): 1:1 (desktop) or 4:5 (mobile)
• Video width and height (minimum): 120 x 120 pixels
• Length of Video: 1 sec – 241 mins
• Video format: .Mp4, .Mov or .GIF

Character Limit (Image and Video):

• Text: 125 characters
• Headline: 40 characters
• Link description: 25 characters (truncation of text on different devices and placements)

Facebook Stories Ads

This type of ads allows businesses to reach a wider audience by placing their ad on their story feeds. It is the fastest and fun way to get to the customers to grow businesses. 68% of Facebook users said they check stories at least three times a day.

Images:

·       Image resolution (minimum): 1080 x 1080 pixels with 30 MB (max)

·       Image ratio (recommended): 9:16 to 1.91:1

·       Images width and height (minimum): 500 x 500 pixels

·       Image format (recommended): .Jpg or .Png

Videos:

·       Video resolution (minimum): 1080 x 1080 pixels with 4 GB (max)

·       Video ratio (recommended): 9:16 or 1:1

·       Video width and height (minimum): 500 x 500 pixels

·       Length of Video: 1 sec – 2 mins

·       Video format: .Mp4, .Mov or .GIF

·       Video sound and caption: Optional yet recommended

Character Limit (Image and Video):

·       Text: 125 characters

·       Headline: 40 characters

·       Link description: 20 characters

Facebook Slideshow Ads

Facebook Ads Manager informs slideshow ads to be motion picture with sound and text to share beautiful stories about your products. They quickly upload, affordable and play well on all internet connections.

Images:

• Image numbers: 3-10
• Image resolution (minimum): 1080 x 720 pixels with 30 MB (max)
• Image ratio (recommended): 9:16 to 1:1 or 2:3
• Images width and height (minimum): 500 x 500 pixels
• Image format (recommended): .Jpg or .Png

Videos:

• Video ratio (recommended): 9:16 or 1:1
• Length of Video: 15 secs

Character Limit (Image and Video):

• Text: 125 characters
• Headline: 40 characters
• Link description: 20 characters

Facebook Collection Ads

These Ads allow customers to move easily from the discovery phase to purchase. They initially present a primary video or image with three other images accompanied to form a grid-like layout.

Images:

• Image resolution (minimum): 1080 x 1080 pixels with 30 MB (max)
• Image ratio (recommended): 9:16 to 1.91:1
• Image format (recommended): .Jpg or .Png

Videos:

• Video resolution (minimum): 1080 x 1080 pixels with 4 GB (max)
• Video ratio (recommended): 9:16 or 1:1
• Length of Video: 1 sec – 2 mins
• Video format: .Mp4, .Mov or .GIF
• Video sound and caption: Optional yet recommended

Character Limit (Image and Video):

• Text: 125 characters
• Headline: 40 characters
• Link description: 20 characters

A common specification for all advertisements on Facebook is that video and images are to be no more than 20% of the text.

Frequently Asked Questions:

Are Facebook Ads and Meta Ads the same?

No. Facebook Ads creates advertisements on the Facebook platform only whereas Meta Ads posts advertisements on different applications like Facebook, Instagram, Twitter or X and others.  

Are Facebook Ads paid?

Facebook Ads of any nature are not entirely free as you need to pay for them to get better customisation of your product awareness to reach target consumers.

Is it worthy advertising on Facebook?

Yes. Facebook is the third most frequent website being used after google and TouTube. Thus,  advertising on it will help you gain potential customers.

You can see the use of Facebook and Advertising go together making the platform to be used beyond personal entertainment and building social connections. Remembering the specifications will help you remain ready for your next advertisement on Facebook in no time. So, here is the list!! Use it to frame your next advertisement without any delay.